I Cracked It

Today was the Canadian launch of Rowenta’s hair care appliances line, a high end 100 year old German company that specialized in garment care until now.  At my last salon visit Brennen said he was now the North American supplier for their products, so I stopped by to learn and see.

june 24 2009

Their hair dryer operates on AC power (rare), their curling iron heats up to an unmatched 400 degrees, and everything emits ions, for smoothness.

And it turns out Brennen helped design the things.  Seriously, getting information out of the guy is like pulling teeth sometimes.  Because Heather, the Rowenta lady, gave me a brochure which I read when I got home and that’s when I cracked it.

There he is starring in the brochure.  Remember when I said this?  An understatement, here’s the final answer: “… and rigorously tested by some of the country’s top hair gurus including FORD Artists Celebrity Hair Stylist Brennen DeMelo – one of Canada’s cutting-edge coiffeurs styling top models and “it” girls like supermodel Daria Werbowy”.  Ha, and me, rat-nest-head.

Shots From My Interview

june 23 2009

A successful exploration of Hearn Generating Station (see the previous post to learn about it).  Used the entry point I’d found, a run through some open space and we were in.

The place is giant and totally empty.  They’d removed the machinery a long time so now it’s just cavernous and full of puddles and wires.  Notably absent was any graffiti; rare, I think.

Top left is the control room, our favourite part (we pretended to operate it all… “imagine the power you’d feel?” and “too bad Toronto, lights out!”).  Top right are some souvenirs I grabbed us from said room.

That’s Sean with me, the force behind Generation Go and my interviewer.  Guess I did okay for my first-ever interview, although I did have to be told to give more than one word answers.  And then more than one short sentence.  Pumped to see the finished product, I’ll post it here when it’s live.

Went On a Little Reconnaissance Mission

Generation Go is “an online community for all active urbanites living in the Greater Toronto Area”, and they asked to interview me (!) so that is happening tomorrow.  

They also asked me to pick a location for this interview; I mulled and googled, found a place and drove by tonight to see if it would work.


That’s Hearn Generating Station, a de-commissioned power plant which was once Canada’s first 100 MW producing plant, opened in 1951.  At its peak it was producing 1200 MWs but it was shut down in 1983 when burning coal became unpopular.  It almost turned into a movie studio in 2003, but didn’t.  Its smokestack is 205m, making it one of the tallest things in Toronto.

I don’t know if we’ll be able to get in, heard there’s guards there.  But the photo bottom right might be a good entry point.  If that fails, the backup plan is some great climbing trees across the road.  And the backup backup plan is the beach. 

june 22 2009